How to Write a Persuasive Essay: Structure, Techniques, Tips and More

What is Persuasive Essay Writing?

It is a form of academic writing that aims to convince the readers for a point of view backed by sound logic and strong evidence. It is almost equivalent to a lawyer presenting his side of a case to a jury, giving facts on not only why his opinion is correct, but also proving why the opposing point of view is incorrect. If you belong to the academic world, you are the lawyer for your thesis and your professor is the jury whom you need to convince with your best persuasive essay using strong research, emotive language, and hard facts.


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Today, persuasive essay writing is used to persuade opinions of the masses on contemporary issues through formats such as political speeches, editorials, blogs, etc. Persuasive writing is also used in advertising as a call to action to sell a product or service. In fact, each one of us use some form of persuasion in our every day lives to mold opinions in our favor.


If you have landed on this page searching how to write a persuasive essay, we assure you that by the end of reading this space, you would have gained the right knowledge and skills to write the best persuasive essay.


Now, to learn how to write a good persuasive essay, you need to begin with the pre-writing steps, then to the persuasive essay structure, and the various techniques that you can incorporate to write the best persuasive essay. We will discuss all in detail, along with the benefits of persuasive essay writing and the general tips that will further help you in drafting your thesis.


Prep Steps for Persuasive Essay Writing

  • Choose your stand – If you wish to learn how to write a persuasive essay and if you have the liberty to select the subject, choose a topic that you are most passionate about. While the research part is indispensable, you will naturally have the motivation to advocate for the topic and thus will be able to produce better arguments for and against it. Also, you must maintain your stand throughout your essay.
  • Know and understand your audience –Before you begin writing a good persuasive essay, you must know whom you are writing for and understand the demographics. Also,if you want to write thebest persuasive essayto convince readers to agree with your views, you first need to step into your reader’s shoes to think from their perspective and understand their personal biases.
  • Gather facts for both sides with thorough research – As much as you need emotive writing to connect with your readers, you need solid and convincing evidence to get them to agree with your stand. You also need supporting evidence and key points against your stand to make readersrefute the opposition. This can only be achieved through rock-solid research and gathering facts from multiple sources and reference materials. You can also take the help of experts in the respective field as well as your professors to build your knowledge in the essay subject.
  • Include the three appeals in your persuasive essay structure –To write the best persuasive essay, you must include these three elements in your writing and try to achieve a balance between them.
    • Logos – the appeal to logic using facts
    • Ethos – the appeal to ethics by being right from amoral point of view
    • Pathos – the appeal to emotions by evoking different sentiments in the reader to make your stand more convincing


Once you have decided on your topic and stand, have gathered the relevant facts, the next step in howto write a persuasive essay is to work on a persuasive essay structure to present your argument lucidly. Continue reading to understand the standard structure for writing a good persuasive essay.


Persuasive Essay Structure

Your persuasive essay structure and the organization of facts play a significant role in presenting any argument effectively. Even you have excellent points to support your thesis, if your paper doesn’t have an engaging introduction, well-connected body text, and an impactful conclusion, you will eventually fail to persuade your readers in your favor.


A well-written persuasive essay structure comprises a minimum of five paragraphs – an introduction, three body paragraphs, and a conclusion. One of the body paragraphs should ideally address the questions that the opposing argument may present.


Let us now break down the persuasive essay structure and discuss the content of each in detail to learn how to write a persuasive essay.


1. Introduction

The first and in fact, the most important part of a persuasive essay structure is the introductory paragraph.  The aim of the introductory paragraph is to grab your reader’s attention and set the context of the thesis by giving relevant background information. The introduction must focus on and succinctly discuss why the topic is so contentious and why it is important to choose a side. The introduction also acts as a summary of the points that will be discussed in the following body paragraphs. If you have the option to select a topic, choose a topic that is uncomfortable to discuss such as politics, sex, or religion. The more controversial the topic the better it will be to support your argument with facts. However, it is also important to consider cultural sensibilities while selecting the topic for the best persuasive essay.


Some of the key elements that you must include in the introduction of your persuasive essay structureare:



To convince your readers to agree with your viewpoints, you first need to grab their attention using a hook. The hook is the opening sentence of your essay that will interest the readers to go through the entire essay. If you are unsure of how to make a persuasive essay interesting, you can employ different kinds of hooks for such as an anecdote, a powerful image,a famous quotation, related statistics, or if the subject allows, a joke to introduce your topic.



The next section of the introduction is the background that will set the context of your topic that you are going to discuss in your essay. The background will briefly provide the relevant information related to the topic assuming that the reader is completely unaware of the content. The background will also make the readers aware of different opinions on the subject.



In case you are searching for“how to write a good persuasive essay” for a technical topic, your introduction must also define any technical term that you will be using throughout your essay and that you think the reader might be unaware of.


Thesis Statement

The thesis statement is the most crucial part of your introduction. It is a clear and concise statement that will give an overall idea of the topic and will define your viewpoint on the same. The thesis statement will also provide a direction for the rest of your essay. The best way for writing a good persuasive essay thesis statement is to try framing your argument in terms of ‘what’ and ‘how’. The ‘what’ should answer the subject of your argument, and the ‘how’ should define your strategy for supporting your argument.


The overall introduction should seamlessly flow to the body of your essay.


2. Body

If you are a beginner searching how to write a persuasive essay, the body text of your essay should ideally consist of three paragraphs. Each paragraph should present one argument or a set of related points to validate your thesis. Since the body paragraphs will build up your argument, you should carefully think about the organization of these paragraphs. Also, one of the following paragraphs should present a strong argument to refute the opposition.


Topic Sentence

Just like the thesis sentence defines the argument of your best persuasive essay, a topic sentence for each body paragraph will summarize or glue together the points that you will be discussing in each paragraph. The topic sentences will help to build upon your argument; therefore, they should also introduce the reader to the next argument that you are likely to present. This will help you advance your argument and maintain the flow.



To learn how to make a persuasive essay and convince your reader and mold their opinion in your favor, each point of your body paragraph should be supported with strong evidence from a reliable source. Be mindful, that the evidence should not be your opinion but hardcore facts. Writing a good persuasive essay supported by facts will make it easier for you to gain the trust of your reader. The evidence can be in the form of statistics, real-life examples, or scientific facts.



The end of each paragraph of persuasive essay writing should serve as an analysis of how you concluded the argument being discussed in the paragraph. It should also link back to the topic sentence and at the same time serve as a bridge to the next point, thus creating a good flow for your persuasive essay structure.


3. The Conclusion

The conclusion can be the most challenging part of writing a good persuasive essay. It is what binds everything together. The conclusion does not introduce the readers to any new point; rather it restates and reviews the thesis statement and the supportive statements logically and uniquely. Since this paragraph serves as the last opportunity to persuade your readers, you must end it strongly leaving a solid impact on the reader. To do so you can take the help of a quotation that resonates with the idea of your thesis statement or use a dramatic plea that calls for urgent action. You can also use questions that evoke emotions in readers and compel them to think about the issue.


Now let us move on to the different techniques on how to write a persuasive essay.


How To Write A Good Persuasive Essay: Persuasive Essay Writing Techniques

Apart from knowing the basic structure of how to write a persuasive essay, you must also have up your sleeve the right literary techniques for writing the best persuasive essay. In this section, we have tried to answer how to do a persuasive essay by including some of the best persuasive techniques.


  • Use Repetition – It is a tactic employed by marketers and advertisers when they want to build recall and convince the audience to buy a product or service. The same rule can also be applied to academic writing to persuade your readers to believe in your arguments. Presenting the same idea repeatedly through rephrasing, metaphors, supportive facts, and true storiescan make a reader fully understand and agree with your stand.
  • Use Call to Action – This is another popular form of persuasion used by advertisers that can be employed in persuasive essay writing. The call to action is present in the conclusion section of an essay asking the readers to do something such as sign a petition, plant trees, donate, recycle, etc.
  • Convince Through Storytelling – The best way to connect with your reader on a human level is to convince them through the art of storytelling. Using anecdotal evidence, real-life experiences and fables can help the readers to connect with you and accept your arguments.
  • Use empathy – Having an emotional appeal in your writing can make it easier for you to build a connection with your readers. You can do so by sharing your experiences, targeting their sensitivities, and giving a solid reason as to why they should consider changing their opinion in your favor.
  • Address Dissent – As already discussed earlier in how to write a persuasive essay body, one of the paragraphs should strongly address all the opposing arguments. This will not only take the possible counter questions out of the equation but will also reflect that your essay is well-researched.
  • Use Hyperbolic Statements – While learning how to make a persuasive essay, sometimes using exaggeration can be a great way to express urgency or create an impactful image. A simple example can be ‘it was raining cats and dogs’; now it was not literally raining cats and dogs but the reader can create a vivid picture in his mind that it must be raining heavily. Hyperbolic statements are effectively used in advertisements to create desirable feelings, one great example can be the slogan used by Red Bull – ‘Red Bull gives you wings’.
  • Use Rhetorical Questions – You can also conclude your argument using rhetorical questions that will force the readers to think and take action in support of your stand. This can be a good persuasive technique to use when the topic of your essay challenges readers on moral or ethical grounds.


Benefits of Persuasive Essay Writing

When learning how to write a persuasive essay step by step, you must also understand why you should learn how to do a persuasive essay. To answer the ‘Why’, some of the benefits of learning how to make a persuasive essay are:


  • Persuasive writing can be a powerful tool to influence minds and can be used effectively as a call to action for an important cause.
  • It can be used to present your ideas in a structured and effective manner.
  • It will also help improve your research and writing skills. Since you start collecting facts, you consequently improve your reading and organization skills.


General Tips on How to Write a Good Persuasive Essay

Besides following the guidelines on, how to write a persuasive essay step by step, you must also remember the following general tips on how to do a persuasive essay.


  • The first rule of thumb is to always write a persuasive essay in the present tense.
  • To learn how to write a good persuasive essay, begin by creating an outline of your essay using the thesis statement and the topic sentences only. This outline will give an overview and flow of your essay’s argument and you will have a clearer picture of whether your topic sentences are doing justice in supporting your thesis.
  • While learning how to do a persuasive essay, you must learn to collect strong evidence to support an argument. Give yourself enough time to research on the topic and gather credible sources. Remember, the stronger your facts, the stronger will be your argument.
  • Do not leave any room for doubt on your stand and argument in the introduction. Your readers should feel your conviction towards your argument right from the start till the end.
  • There is no harm in using emotive language to persuade your audience as long as you don’t go overboard and become irrational.
  • While revising your essay, try to write a thesis statement from the opposition’s point of view and compare it with your own thesis statement. Comparing the two will help you gauge if your original thesis needs to be strengthened further.
  • Try to maintain integrity in your persuasive essay writing and not trick the reader into believing your viewpoint. You must establish trust with your readers by not stating any false fact in the desperation to convince them.
  • The entire process of learning how to write a good persuasive essay and working on the thesiscan be taxing. If your mind feels clouded, take a break for a day or two. Re-read the essay with a fresh mind and think as a reader whether your argument and the supportive evidence are convincing enough.


Concluding Notes on How To Write A Persuasive Essay

“How to write a good persuasive essay” is one of the most searched topics on the internet since almost every student at some point of time needs to present a well-organized and impressive persuasive piece of writing. Once you master how to make a persuasive essay, facing challenges at the professional front will become easier as you will know how to support your viewpoint with evidence and how to use the right language to shape opinions. While it is important to follow the general guidelines on how to write a persuasive essay step by step, you should not limit your thoughts and ideas to set patterns. Writing is a creative process that should not be bound by steadfast rules rather guided by your sense of exploration.